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Date : 2011-09-06

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Rating : 4.5

Reviews : 118

Category : Book

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030746086X

Different Escaping the Competitive Herd ~ CONS In all honesty there isnt that much content in the book other than what the cover says Escaping the competitive herd She talks about heterogeneous homogeneity where proliferation of category differentiation has resulted in sameness and gives Laundry detergent as an example

Different Escaping the Competitive Herd by Youngme Moon ~ Now comes Youngme Moon’s Different a book for “ Every few years a book—through a combination of the author’s unique voice storytelling ability wit and insight—simply breaks the mold Bill Bryson’s A Walk in the Woods is one example

Different Escaping the Competitive Herd eBook ~ Youngmee Moons Different was an easy and educational read PROS Not too robotic flows as in conversation yet structured enough a lot of examples to bring her points to life CONS In all honesty there isnt that much content in the book other than what the cover says Escaping the competitive herd

Different Escaping the Competitive Herd by Youngme Moon ~ The Paperback of the Different Escaping the Competitive Herd by Youngme Moon at Barnes Noble FREE Shipping on 35 or more BN Outlet Membership Educators Gift Cards Stores Events Help

Different Escaping the Competitive Herd Small ~ Youngme’s message of modern business is extremely simple yet also very powerful most companies have too narrow of a view in their respective market and will blindly follow their direct competition Companies will compete time and time again usually on one focus price margins

Different Escaping the competitive herd book by Moon ~ Different Escaping the competitive herd book by Moon This is a book about brands and marketing The central theme is that most consumer brands have lost their meaning because so few actually represent something unique in the consumer’s mind

Customer reviews Different Escaping the ~ “There is a homogenous nature in competition and the need to set your brand apart This book describes differentiation through reverse positioned branding breaking away branding or hostile branding to separate and distinguish a business entity from its competition

Different Escaping the Competitive Herd ~ Different Escaping the Competitive Herd 1 Different Escaping the Competitive Herd By Youngme Moon Favorite Quotes Captured By Josh 2 People real people view the world more organically They are idiosyncratic 3 In business just as in life sometimes the most illuminating insights

Different by Youngme Moon 9780307460868 ~ About Different What if working like crazy to beat the competition did exactly the opposite making you mediocre and more like the competition In today’s world of overabundant consumer choices and superfluous apps upgrades addons and features brands have become nearly identical as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options